Examining Previous Students' Ancillary Products

Examining Previous Students' Ancillary Products

Group 21 -
Artist name: Romy




Strengths
Group 21 has successfully presented their new artists as well as showing a clear link through synergy. This is shown through the video and their digipak/advert. The colour scheme used in their product is very suitable for the type of genre (Pop) The connation of Pink is soft and girlish which is typically used in a Pop album cover. White and Black are always used , this will instantly catch a young audience of females. The record label logo is also on both the digipak/advertisement. They chose to use a close up of the artists face, this is significant because Romy is an upcoming and doesn't have a large fan base, this will help when it comes to promoting her. Moreover, the front suits the advertisement and Digipak because it's bubbly and not basic which gives it more style.

Weakness.
Group 21 did not have much weaknesses in my opinion , however I feel as though that in the advertisement the layout of the images are scattered and it looks a bit repetitive. too many images in one advertisement.

Group 11:
Andy Travis - Let Her Go

 

Strengths

The link between the video and the digipak/advert is very clear, The use of the guitar in both of the digipak/advert links to the video,  Also it suits their genre Indie and the are known for playing instruments in most of their songs. The colour scheme is basic , not too many colour are used and the audience are able to read the writing. The mid shot of the artists is used, this is to promote what he looks like as he is an upcoming artists. This suits a typically Indie album cover because  most of the time they tend to keep it very basic as they want the audience to focus more on their talent.

 

Weaknesses

The image of the CD cover is a bit much,I would not have an image of the artists on the CD as it is irrelevant and the CD looks a bit messy. As it is a Indie genre it's best to keep it simple and an image of the artists is already used on the album cover, there's no point using the same image again.