Carol Vernallis : studied editing and camerawork and summarised her own findings of what a music video appears to be.
- She found that continuity editing is broken in order to draw attention to what is on the screen
- Jump cuts are often used
- Edits are used to be obvious in terms of transitions and special effects
- A base track is the main part of the music video to give it structure and frequently appears throughout the music video
- Camera stays in sync with the music
For special effects, this video of Dappy in a world of his own to portray his emotions.
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