Tuesday, 23 September 2014

Research for Music Video: Carol Vernalis research

Carol Vernallis : studied editing and camerawork and summarised her own findings of what a music video appears to be. 

  • She found that continuity editing is broken in order to draw attention to what is on the screen
  • Jump cuts are often used 
  • Edits are used to be obvious in terms of transitions and special effects
  • A base track is the main part of the music video to give it structure and frequently appears throughout the music video
  • Camera stays in sync with the music

For special effects, this video of Dappy in a world of his own to portray his emotions.

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