Cold play - The Scientist (Indie)
In this video there is only two costume changes, as this video is Indie. The genre itself doesn't focus specifically on what the artists wears, it focuses on the artists talent.
The costume links to verse-chorus-verse as throughout the video we see him in the same white top as the whole video is in reverse so we see him travelling backwards to 'the start'. You see him changing his costume at 2:38 as the video has a strong story line which is played in reverse. Also the setting and locations are very simple and not too complex, just like the costumes in this video. The Indie genre mainly focuses on the artist and the story line they produce.
There are only four different locations: graffiti, urban setting, streets, train tracks, and mountains. The locations relate to the indie genre as it is simple and the locations are very open.
Video 2:
In this video there are 6 outfit changes. As this is a rap video it is obvious that the artist would wear multiple outfits. Rappers or Hip Hop artist not only like to sound good but they also want to look good so they make more of an effort on costume.
The artist shows off his different outfits to show the audience his style in clothing and also because they suit with the setting and location as it gives the video a more urban look. Also the setting is located in an island so the artists wears very bright colours like his floral shirt. His last costume change is a sweater top with a TDE font logo. This is to promote the company that hes signed to : Top Dawg Entertainment.
Video 3:
In this video there are no costume changes, the lead singer is wearing a leather jacket with a turtle neck jumper. The genre for arctic monkeys is indie rock so the costumes have to follow the dark vintage style conventions. The Arctic Monkeys bring back the vintage days as you can see from the style of his hair and the clothes that the lead singer is wearing. The locations however are kept in the same era as they have based it in London streets.
From having done research, costume and locations vary between the style of genre. Having seen different genre's like rap, indie, rock, I can now tell why costumes and locations can be very important. For instance, rap and RnB costume and locations are a major effect on how the video is presented. The use of costume changes and different locations are used to present them as very wealthy so that the viewers can tell the life that they live. In contrast, genre's such as indie and rock portray emotion rather then looking presentable and wealthy. The genre focuses more on the talent of the artist rather than what they wear and what location is behind them.
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