Goodwin Theorized that traditional narrative analyses does not apply to analyzing music videos of certain genres, and dependent on the genre would decide how you would analyse it. Goodwin looked at Pop videos, how their videos are built around songs and often don't follow the structure of normality-problem-resolution. He noticed that pop videos use the singer as both a narrator and character. He finally noticed the singer would often look directly into the camera to involve the viewer.
However since the song has some form of closure and ending so does the video which follows it, it builds a climax and repetition before fading away.
There are three different relations between songs and videos:
illustration: this is where the video tells the story of the lyrics. I believe this is well shown in this YG "Bicken Back Bein Bool video" where he talks about his day relaxing with his gang members, which they call "bicken", thing in his lyrics are shown in the videos.
Amplification: this is when the video does not contradict the lyrics but adds new meaning, which i believe to be shown in alt-j's breezeblocks. the song sings about his lover not leaving him and holding her down with breezblocks, from the beginning we see a women being held down by a breeze block in a bathe of blood. By the end of the video we see it would actually be a women being held captive who would be singing this to the man we assumed to be a killer.
Disjuncture: this is where there is little to no connection between lyrics and video. Shown in Slipknots Spit it out, the video has no connection with the lyrics and is mainly the band or them reenacting scenes from the Shining film.
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