Research for Music Video : Laura Mulvey's Theory on representation:

Laura Mulvey's Theory on representation:


Laura Mulvey's theory demonstrated that the idea of women being used in music/film was 'that the cinema position the audience as male'. This basically means that a music video with women is meant to please and entertain the men.

Laura is a British Feminist Theorist and believed that women in their appearance are coded for a strong visual and erotic impact which implies "to be looked at ness".

An Example of Laura Mulvey's Theory is: Lady Gaga - Telephone ft. Beyoncé



This video shows how men would watch and admire at Lady Gaga and all the other nude provocative females as the way that they were 'Dressed', which is really revealing and very seductive. The females show a lot of flesh and dance in a seductive manner. As this video mostly includes females, this makes it even more provocative for the males to enjoy and gaze at Lady Gaga and her backup dancers. Her appearance and all the other female participants is quite appealing to the audience too which is why the strong visual and erotic impact implies "to be looked at ness", thus we gaze at her and the other females as they are objectified and controlled. 

Another Example is: Niki Minaj - Anaconda





This music video has a range of very attractive and seductive females including Niki herself, with nudity revealing to the fullest extent without the video being too inappropriate. The sound of a males voice is heard in the background to show that the women are giving the men the desire that they would want. Laura's theory to women being 'looked at ness' is really shown in this video as we see a lot flesh and a lot of close ups and different camera angles to allow the women to be admired at in every angle possible. If you go on the video and go to the minutes 3:25  you will then see a scene where Niki and the male in a very large spaced area where the male is sitting on a chair. The seductive scene shows the female using her body parts to pleasure and entertain the male. The fact that the scene lasts for - 1 minute 43 seconds just shows how much time is given for the female Niki to show off and convey her erotic skills to visually entertain a large male audience and also convince other young females to idolize her.