Research - Analysis Of Costume, Setting And Location In Music Video

I will be analysing 3 different music videos from different genres. I will be focusing on the use of setting costume and props.

 Rick Ross - Aston Martin Music ft. Drake, Chrisette              Michele ( HipHop/RnB)

Use of Costume.
In this Music Video i am focusing on Rick Ross, there are 5 costume changes , He appears in a  Red T-shirt with a White top  while he's driving, then when he's at the beach with Drake he's wearing a White T-shirt with, sun Glasses, White Bottoms and a Gold Watch, the gold  symbolise his wealth and riches and the colour white is associated with light, goodness, innocence and cleanliness. He the appears at what looks a bar wearing a white top again navy blue bottoms , a navy blue hat, navy blue jacket , white shoes and a gold chain around his neck. At 01.14  we see him wearing a black cardigan with a white and a gold chain, gold ring and a gold watch.

At 02.53 minutes ...

The use of costume links to the lyrics setting and location because when the video first starts, there is a close of the car (Aston Martin) throughout the song 'Aston Martin' is mentioned, and we see various amounts of cars , Moreover in this song Rick Ross is rapping about success this is shown through his costume. He is constantly wearing Gold jewellery which connotes wealth, success  quality, prestige and sophistication. This is typical for a Hip-hop / RnB Music video , most of the time the artist tends  to Money everywhere, Botty Pooping  really shiny jewellery , Cars , Females , Alcohol etc.

                        Examples; T-Pain - Up Down  , Lil Wayne - Love Me.


Use of Setting and Location.
The video contains 5 different locations. On  the beautiful beautiful side of Miami, that outdoors feeling , a neighbourhood, and a car park. The use of setting and location links to the genre because in most Hip-Hop music videos it is typically to have different amounts of locations and most of which are luxury or very appealing and great views.

Iggy Azalea - Fancy  ft. Charli XCX (Pop)

Use of setting and location.

In this this music video 4 locations are used, Her bedroom , High School (classroom , Playground , Basketball pitch, corridors) Los Angeles roads and a House.

The setting and location links to the costume because it is set in high school and Iggy and the people around her are dressed like teenagers, they are wearing min skirts, long white socks, dolly shoes etc. this is a stereotype of a student. The use of setting and location links to the genre because in most music video they tend to use well know places in this case it is Los Angeles when they are driving, Also some video are set in school such as; Britney Spears - Baby One More Time and Lil Mama Lip - Gloss. they are both pop music videos. Pop videos are known for having more than one location and the stereotype is followed,.

Use of costume.

Iggy Azalea recreates the movie Clueless in her music video. Its all about fashion ;she has about 5
different costumes, a yellow and black blazer , yellow top and yellow mini skirt. Pink t-shirt , gym clothe , white to etc.
The costume links to the setting and location because it was set in a High School & you can see teenagers wearing normal/ everyday clothing that you would wear to school. Furthermore it relates to the lyrics because she talking about being 'Fancy' and she's wearing fancying clothing throughout the music video or what teenagers in a High School would call fancy.






The costume also links to this genre (Pop). Sex sells in most Pop music videos, music artist have found sexuality to be a quick and easy way to attract an audience. The music industry has given into perpetuating themselves stereotypes by portraying women based on their physically appearance. The serotype is being followed in this video because Iggy is wearing revealing clothing, the yellow and black mini skirt, black and red skirt etc.  For example in Botty' Jennifer Lopez Ft Iggy Azalea, they are both basically naked; Most music videos reinforce the stereotypical  role of women in which are modelling , dancing provocatively , attractive etc.

The Heavy - How You Like Me Now? (Rock , Heavy Metal,Funk)

Use of costume.

One change of costume. The are all wearing a black blazer and white with a Skelton print and black bottoms. the costume has nothing to do with lyrics, setting and location because on like un like Hip-Hop and Pop videos ,  they want their audience to focus more on their talent than their appearance, In most Rock music video the lyrics or location/setting does not link to the costume, it has one change of costume throughout the video. For example 'System Of The Down'  they have the same genre and they normally wear the same clothing or very simple clothing on stage such a white top and black/blue jeans etc.

Use of setting and location

This video only contains one location which is the Forest. The costume does not link to the setting and location because it is set in a forest and they are wearing suits , it is not typical to be wearing a suit in the forest, especially if you are performing in band this video challenges the stereotype of rock music videos in terms of location because most rock music video are performed on a stage or in a warehouse.