Pitch: Synergy - Lorita Abazi

Synergy

The one key visual element we will be using to link our video together with our ancillary products will be the use of font.

We will include credits in our music video of the artist's name and the title of the song. This writing which will be added through post-production, will be in the same font as the writing on the front of the album cover- possibly courier, which is typewriter-like font.

Example: Daft Punk
Album Teaser Trailer 'Random Access Memories'

Album Cover Name 'Random Access Memories'

As you can see, they use the same font in order to establish a clear connection between the two. We will also do this in order to convey a clear similarity and so that they compliment each other.

We have also considered using black and white on the ancillary products and music video as we think it shows a clear connection between the two products and they will compliment each other that way.

Example: Wretch 32
Album Cover 'Black & White'

Single Cover 'Forgiveness'

The black and white filter draws an instant attention to the connection between the two as they both have a sketched/black and white look. This makes the products unique within themselves so they look different to other artist's album covers but have an obvious connection between one another.