Carol Vernallis studied editing and camera work in music videos compared to film noticing that edits
came more frequently in music videos than in film or TV she noted some main points which were that:
The usual continuity editing found in TV and film products were not in music videos, which she believed was to show draw attention to what was on screen
Edits might be obvious to draw attention to themselves using special effects
jump cuts were used more frequently
a base track was often used where the artists performed which gave the video structure
and finally the camera may move in time with the video
To demonstrate these areas I've chosen to analyse Freddie Gibbs' "Deeper" video
We see jump cuts at 1:42 to 1:44 to get a closer look at the artists ex girlfriend. slow motion is used a lot through this video I took note of it at 2:07 when the artist starts fighting the man leaving the barber shop, and the video is put in reverse to bring attention to the fact that this was just an idea.
and Denzel Curry's "Threatz"
in this video we see that the camera moves very slow at the beginning of the video as the beat is quite and just opening. We see a base track of the artist Denzel Curry is wearing a beanie with a boy on a quad bike behind him and another when he's got a large group of boys behind him. And of course the video's colours have been distorted which gets stronger from the beginning.
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