Core Audience:
The primary target audience for our artist is British, young males from the ages of 16 to 25.
Males of this category will be able to relate to the artist's accessible attire as it clearly portrays a causal, boy-next-door look which males can easily replicate as the clothing is typically found on the high street.
How will our video attract our core audience?
Our artist will be wearing typical, Indie artist attire; t-shirt, checkered, jeans and black trainers. The attire of the artist will immediately attract the male audience who share a similar fashion sense with the artist.
The narrative of the music video will also appeal to our core audience. With regards to our core audience being predominantly teenage boys, most of them would have already gone through or are going through a break-up, therefore they will be able to tie their feelings to the song and video as the video and lyrics describe their emotions for what they're going through/have gone through.
How will our video attract our wider audience?
As the Indie genre was first created in the late 80's/early 90's, the males who were teenagers then and enjoyed the genre are likely to still follow Indie artist's and listen to their music. So for that purpose, the wider audience would be attracted to our video through the liking of the song. Also, the narrative of the video symbolises a sense of reminisce for the wider male audience as they can reminisce on past experiences of when they were teenagers, creating a feeling of nostalgia.
Males of this category will be able to relate to the artist's accessible attire as it clearly portrays a causal, boy-next-door look which males can easily replicate as the clothing is typically found on the high street.
How will our video attract our core audience?
Our artist will be wearing typical, Indie artist attire; t-shirt, checkered, jeans and black trainers. The attire of the artist will immediately attract the male audience who share a similar fashion sense with the artist.
The narrative of the music video will also appeal to our core audience. With regards to our core audience being predominantly teenage boys, most of them would have already gone through or are going through a break-up, therefore they will be able to tie their feelings to the song and video as the video and lyrics describe their emotions for what they're going through/have gone through.
How will our video attract our wider audience?
As the Indie genre was first created in the late 80's/early 90's, the males who were teenagers then and enjoyed the genre are likely to still follow Indie artist's and listen to their music. So for that purpose, the wider audience would be attracted to our video through the liking of the song. Also, the narrative of the video symbolises a sense of reminisce for the wider male audience as they can reminisce on past experiences of when they were teenagers, creating a feeling of nostalgia.
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