An independent label will give our artist the chance to be creative in his work, rather than doing whatever's going to bring in the most money and having a bunch of people on his back telling him what to do. looking at the other groups and genres they belong to signed Bella union we see that they have a lot of hybrid different genres, showing that they're a label which don't mind allowing their artists to do what they feel and try something different.
Our artists music would be accessible online than in store as they're a small time artist and it's easier for them to put their music up online to their own websites. Looking at bands like Lantern on the lake I noticed that they also sell their music on vintage vinyl's on their website which I believe appeals to fans of the indie genre as they like to be different and vintage, However this does seem like it could cost a lot, I read £1500 for 500 vinyl's so for a new artists this probably wouldn't be an option.
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