Reflection On Editing - Day 5

Reflection On Editing - Day 5

During today's editing session, we created a second rough cut to show our class through the projector as the big screen enhances any flaws in our music video. E.g. if something is out of sync, it will appear more obviously through the big screen. 

We thought it would be a good idea to show our music video to the rest of our class as they are our target audience so it would be good if we got feedback from our target audience as they are who we're trying to attract through different aspects of our music video.

The feedback we received:

1. At the beginning of the video, it starts off in the day then cuts to a shot during the night time when Durim (our artist) is in an alley way. The audience said that the introduction to the evening shots at the beginning of the video doesn't make sense. We were advised to introduce that location towards the end as the day progresses through our shots from daylight to night time.
2. There are two strong beats in the music at the beginning before the full music kicks in. We were told to cut to two different shots in sync with the two beats.
3. A member of the audience told us that they do not like the filter to our video. However, we did not change this because when we filmed, the weather was really nice on both occasions so we had to dim the brightness a little so that our music video matches the melancholic feel to the song and lyrics as we are portraying Goodwin's theory of 'Illustration'.
4. At one point when Durim really goes for it in terms of his performance, we cut in the middle of his line. We were advised to let him finish the line before we change shots.
5. We were also told that we need to include even MORE close-ups as we want to be able to portray our understanding of Vernallis' theory through our music video so we need to include more close ups.
6. We were given positive feedback on our narrative. They said our narrative is very clearly illustrated in terms of how we edited it and the performance.
7. We were also told that our video has very good editing as a lot of our shots change in the beat of the music which is conventional of music videos.