How effective is the combination of your main product (video) and ancillary texts (digipak and advertisement )?
What Is Synergy?
the interaction or cooperation of two or more organisations substances, or other agents to produce a combined effect greater than the sum of their separate effects"
Synergy is a form of advertisement , so it's important because it has a connection to the media product which allow the audience to recognise the music video with the album cover, due to the s
ynergy links, such as fonts, colour , text and main image.
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